You’re talking, but are you communicating?
This has always been the difference between successful people and everybody else.
Then came the recession. Now, the stakes are too high, and the margin for error is too low.
How critical are your communication skills?
Are you, for instance, SELLING something?
Here’s who you’re talking to, THE most important retail consumer there is, the “Secretary of the (family) Treasury.”
Even if what-you’re-selling isn’t a product or service…if you have ANY kind of message to convey to active adults, you’ve got some mental clutter-to-cut-through…
…as you’ll appreciate when you read this actual focus group comment from a 34-year-old woman, describing her typical weekday:
“At 5AM, I wake up and get on the treadmill. At 6, I get myself, my son, and my daughter ready. I help my husband get his lunch together, and hope to get out the door by 7AM to get my kids to daycare. By 7:15 I start my drive to work. I go through Starbucks drive-through to get a pastry and coffee. I work from 8AM to 5PM. During my lunch hour though, I get clothes to the dry cleaner and back, pick up groceries, and run other errands I can’t get done after work. Then, usually I’ll pick up lunch or pack a lunch and eat it at my desk once I get back at 1 o’clock. At 3, my husband gets off work and picks up the kids from daycare, so my phone rings continuously with them until 5…when I get off work and race home. Then, I play with the kids while I’m cooking dinner and doing laundry…get them in bed by 9. Spend time with my husband until 10 or 11 at night…which usually involves falling asleep in front of the TV. By 11, I go to sleep to start all over again.”
Want her attention?
She’d sure “see” this, which I snapped with my iPhone camera at a farm stand store, and which demonstrates a key point from The Survival Speech Manifesto: “Fun is fine.”
Here, on the other hand, is what you’re trying to avoid. This sign, in an office building I visit often, is on a door which is permanently propped-open:
“The world has been reset. Today’s uncertainty feels like ‘the new normal.’ We will not return to the relative tranquility of the pre-crisis world.”
Jeffrey Immelt, Chairman & CEO, GE
So it’s only prudent to assume that everyone you deal with is at least distracted, and probably fearful on some level. You need to cut-through THAT clutter.
Bookmark http://www.SurvivalSpeech.com, because I’m using this space to, literally, write-the-book. So if you check-back-here often, you can look over my shoulder as I do.